What Pay Per Click Service Advertising can do for your SALES
Now more than ever, it has become easier for businesses to get new customers faster, cheaper & more accurately, it’s just a matter of fitting tactical, digital techniques such as Pay-Per-Click (PPC) Services into your advertising strategy.
All over the world, brands that are digitally switched on are catching on to these increasingly popular digital marketing techniques, which means it’s now literally harder for your Ad campaigns to gain traction if you DON’T!
It’s a digital jungle out there, every click, sign-up or sale is a technical fight. However, smart businesses not only fight for sales but they fight smart.
How the PPC technique works
Pay Per Click (PPC) Advertising campaigns are a method that you can use to generate a higher volume of leads, sales, and inquiries for your product on these platforms. The goal of a successful PPC campaign is to generate enough acquisitions that this operation becomes self-financing.
However, reaching this level of productivity can be very difficult if you do not have a deep understanding of campaign metrics. The paid search focuses on the targeting of keywords and the use of text-based advertisements.
Advertisers using PPC Ad platforms bid on keywords – specific words and phrases included in search queries entered by online users in search engines – in the hopes that their ads will be displayed alongside search results for these queries.
Which channel is best for this form of Paid Online Advertising?
As the world’s most popular and widely used search engine, Google is considered the de-facto leader in online advertising. Google Ads (owned by Google) is the world’s largest and most popular paid advertising platform and it is so widely used, that it’s now become synonymous with the term “paid search.”
The two terms are usually used interchangeably, even though other platforms such as Bing Ads (owned by Microsoft) work in a similar way. Advertisers can use these platforms to position their ads in search engine results.
Fielding more than 3.5 billion search queries every single day, Google offers advertisers access to an unprecedented and unequaled potential audience of users who are actively looking for goods and services.
Furthermore, Google handles more than 40,000 search queries every second, in addition to a total of more than 1.2 trillion web searches every single year.
Put simply, no other search engine can offer the potential audience that Google can. This vast potential source of prospective customers alone makes Google an excellent addition to your digital marketing strategy, because when combined with its increasingly accurate search results, it’s easy to see why Google Ads is the most popular and widely used PPC platform in the world.
Benefits of running PPC Campaigns In summary:
- When you are running paid advertising campaigns, you are able to reach a very broad and large audience
- Paid targeting can be very specific and allows you to reach relevant visitors who are interested in your brand
- PPC Ads are shown to users actually searching for your product/service, which means you pay for the most likely online users to encounter your Ads
- Most importantly you literally only pay when someone physically clicks on your Ad, literally PAY-PER-CLICK
Considering that in the marketing sales funnel, a ‘click’ on a service/product offering online usually occurs at the stage when the user is closest to purchasing, PPC Ads become the most guaranteed form of Return on Investment, ROI, of all the marketing techniques.
At CreativeMagic, our Pay Per Click Services help you acquire new customers fast. We simply choose (and justify) the tools and tactics that can best achieve the goals you are aiming for (for instance more sales, more reach, more leads, more retention, more market share) then set up clear reporting and measurable metrics to make it clear to everyone whether we’re on track to achieve these goals.
Reach consumers in the moments that matter. Talk to an expert today.