Turning likes and follows into purchasing customers
Let’s start with one important fact: nowadays everyone spends most of their day online.
For most of us, from the moment we wake, the first thing we reach for is our smart phone and the last thing we do before we sleep at night is shut down our phone. Right?
What that simply means practically is that you are most likely to meet people online than in person! Now the question is what is capturing people’s attention online so much? What are people doing online all day?
The answer is simple; SOCIAL MEDIA!!
Most of us already know the basics, a social media platform allows you to connect and meet with people digitally to exchange experiences, events, interests and much more.
Naturally, the same applies to customers and potential customers. People spend most of their time browsing, searching for and researching products before they even decide to buy.
Statistically, 70-80% of people research a company or business online before they could actually make a purchase, and 72% of customers will not make a purchase before they read a review.
The moral of the story is that it makes good business sense to be on social media and not only that, but to also to have business pages that are fully optimized. This means your page is modern, trendy, professional, informative and most importantly EASY TO FIND.
Your social media business page needs to be able to connect you with the correct people for your business, people who are most likely to buy your product or use your service. Social media is where people spend their time and where they spend their money.
The best thing about social media is that it is never too late to join or to grow that your page from a zero to a hero in your industry.
As much as a lot has been mentioned about the importance of social media presence, one more thing you should be aware of is what kind of messaging about your business you need to be showcasing online.
This is where you now need professional expertise. Here’s why:
Engagement – If your customers comment on your post, they expect a response fast, so you need a social media guru available to do so daily. Likes have to be liked, acknowledgement of retweets and good reviews too.
Good posts sting like a bee – As mentioned earlier it’s how catchy your posts are, how well executed they are and what image, GIF or video goes well together with the caption. This definitely needs creative brains behind it.
Trends, trends, trends – You need to be aware of what is trending, keeping everyone entertained and what’s hip and happening, which needs you to have your eyes glued on social media, always.
Bottom line is, when people see you online, they see modern, in-trend, transparent, credible and they want to do business with you. There you have it!
Social media management is a digital marketing tactic that can help you turn those likes and follows into purchasing customer. If you are looking for experts in this, look no further than CreativeMagicgroup. Find out more and get in touch today!