Trade secrets and tips to speed up your sales cycle with Email Marketing Services!
In the digital world, there are now plenty of ways to reach your customers, it can be via social platforms, internet phone calls, chatbots, SMS, MMS or Email Marketing Services and the like but, of all these there is still NO marketing channel with a wider reach than the email.
Let’s start off with an interesting fact: According to leading market and consumer data analyts (Statista, 2020), There are 3.9 billion daily email users worldwide. This number is expected to climb to 4.3 billion by 2023.
Put simply, email is the currency of the web and anybody who is regularly online (which means virtually EVERYONE) has an active email address. So it’s your own accelerated version of the old beloved post-office, a digital post office!
What’s more, email is highly measurable. Our customers have real-time access to metrics like opens, clicks, bounces, forwards, social shares, and more.
Just type & SEND!
There are countless email marketing software platforms that allow marketers to design, craft and contact the people who are most likely to buy from them.
You see, the trick with a successful email marketing strategy is to provide custom emails for individual people.
Here are a few more reasons why emails can make you score with your consumers:
- Email Marketing as a service is more operative than any other form of Social Media
Now don’t get me wrong, Social Media is an important component when it comes to Digital Marketing, it is a great channel to interact with people as well as build your brand or even position yourself online, but when it comes to convincing your potential customers or supporters that yours is a serious business, nothing says it like an email.
You’re probably wondering why and how? Well, you are able to reach an already engaged audience, you are able to deliver targeted messages to an audience that’s probably already looking for services, rather than on social platforms where they might jut be seeking entertainment.
So in a nutshell: When you promote a special or ad on Social Media, it may reach a large audience and you may find people who are interested in what you have to offer, But when it comes to CONVERTING a customer you would need a more professional but personalized platform to do that.
2. Sending Emails en-masse is cost effective
It is one of the cheapest but most effective ways to reach a large audience. For small business it makes it a better choice than your standard marketing platforms like radio, TV, or even direct mail, which also happen to be costly,
Compared to the marketing platforms, Email Marketing you still have all the benefits that other platforms have. You are still able to add imagery and other relevant factors to your emails.
Nowadays, many people use emails more than other thing and this is why it is the perfect way to reach a large audience. You will get a quicker and more positive response and it is just so convenient for all of us!
3. Email Marketing is Personalized
There’s just something about an email that seems as if it’s talking directly to you, name & all!
When you create a social media post you address your audience as a whole, but with the email you are able to direct you message to the receiver by using their name, surname or even both.
Its been proven that giving your customers some personalized attention via email can lead to an increase in sales.
Sending relevant, tailor-made information and following up on emails are important when it comes to building a relationship with customers. Not only do they strengthen customer experiences and make your emails more likely to be opened, but they also make you look good.
Email Marketing Services become so important when it comes to building relationships with prospects, leads or even customers, it is important that you are always friendly and personable in your email.
4. Mobile Devices allow people to constantly check their emails constantly
Mobile devices have become so common and this is a big advantage to the Email Marketing Services because people are constantly checking their emails. Not using email as part of your digital marketing strategy means you are missing out on a platform that a majority of the world uses.
In future posts, we will be talking more about which platforms offer email marketing services, and how you can select one that’s best for you.
It can be a lot of work though, sorting through client lists AND also taking time to design your own campaigns, so consider finding expert email marketers to handle the nitty gritty for you.
As CreativeMagicGroup, we are laser focused on driving conversions for our clients. Regardless of whether this is in the form of leads, sales, memberships, or a metric unique to our client’s business strategy, our ultimate goal is to turn potential customers into paying customers.
We don’t just design and send catchy email campaigns, we find an effective, tailor made strategy to make your campaign Speed Up Your Sales Cycle & Give You More ROI!
Our 15 minute online consultation is totally FREE, get in touch today and let’s help spread your wings! Talk to an expert.