Trade secrets and tips to BOOST your business’ Social Media Pages
Did YOU know? Active social media users have surpassed the 3.8 billion mark with this number increasing EVERY SINGLE DAY!
Yep, according to Forbes, 3.8 billion users means that 49% of the planet’s population are now on social media, that is 9% growth over the past year.
Want to know why Forbes says “2020 Is A Critical Global Tipping Point For Social Media?” Read More
These facts speak for themselves, which means social media is no longer just trendy and recreational, but it’s the place where all potential customers can be found.
Unfortunately social media for businesses is not just about having a page online anymore, the competition is stiff and so it is vital that you and I understand the importance of effective Social Media for a business page as well as how to improve your platforms.
Why do I say this? Read on and find out
That ‘s why I come bearing trade secrets and tips that will give your social media the boost it needs to thrive, maintain impact, relevance and bring you SALES.
Here are a few tips to get you started:
- Always start with a tailor-made social strategy for each social media platform
For starters, ensure that you choose the correct social media sites for your type of business and craft marketing goals that support your business or even personal objectives. Remember that without a strategy you have nothing to measure your success and simply nothing to look forward to.
Do not use a one sizefits all approach as all social media platforms are different and may also target different audiences, so be specific in your strategy.
For example a business that is typically a B2C model and that sells products targeted at middle-aged, working class professionals like cars or rental property would fare better on Facebook or LinkedIn.
2. Maintain Your Brand identity:
There’s nothing as confusing or annoying for a consumer than clicking on an advert they like then landing on a social page or website that looks completely different! They may even think they have made a mistake and bounce(immediately leave) your page.
Brand uniformity is key, create and stick to your brand guidelines such as; your standard fonts, logos, colour pallets, tone/style of writing and imagery as this will not only cement who you are as a brand but it will also make it easy for your target audience to recognize you and relate to the brand.
3. Have Brand Relevance:
Know and understand who your target market is and deliver to their needs. Be aware of what’s happening around you with regard to the markets, competitors and your audience so you can position yourself accordingly.
There’s no point in selling a product to people who have no use for it. Fortunately, social media gives you a chance to target each and every post to be seen by exactly the people who need that product.
4. Use great Images and quality videos
You definitely need great visuals on your pages. Visuals play a big role when it comes to attracting your audience in the first place and this is because what they see is what draws them to you before anything else.
Your Video’s should have quality footage and clear audio. Images should be crisp, clear, easy on the eye and above all send the correct message.
5. Maintain regular posting
This is probably one of the most important ways to maintain good consistency and encourage people to trust you. The more you post, the more people are aware of your brand and that is exactly what you need in order to keep your existing audience and also to penetrate the new audiences and markets.
6. Give feedback and Interact with your audience
Do not just force-feed your audience information then disappear from the page without checking to see who responds, comments and sends inbox messages that you receive. You want your audience to be sure that you are real and relatable.
Respond constantly to them and also check their feedback to tell which posts your audience enjoy the most so you can post more of those.
With social media, you don’t always have to market and sell, also take time to entertain and interest your audience.
Sometimes Post tasteful jokes, memes, trends and even just greetings or cool holiday messages.
7. Consider paid advertising to “boost” your pages
Lastly, but probably more important to social marketing is utilizing social site advertising tools. Each social platform has it’s own specific tactics for advertising but they are all designed to expose your posts and page to wider audiences and even help you to collect data about your potential consumers.
We will talk more about actual post paid “boosting” in the coming articles, so watch this space.
Each post is a reflection of your brand so it’s important to ensure that content being posted ties in to your business’ short and long term strategy and more also on your brand value proposition.
These are just a few hints to help you get started with your social media journey, but trust me there’s much much more to it! Like I mentioned before, competition is stiff, so you have to pull out all the stops to be successful.
If you or your team don’t have the time or know how to dedicate to your business social pages, then what you need is a full-time social media manager.
CreativeMagic social media managers are experts at doing all this and more than ready to help your platforms reach new heights. We take the time to identify the best channels for each company based on what they make/sell/do and then we seek to get a granular understanding of their consumer base.
Sign up today and see the results in not time! Talk to an expert.