The Living Room Interiors (TLRI) is one of South Africa’s leading bespoke interior design company based in Sandton, Johannesburg and the number one source of all luxury living space products (from living room, dining room to bedroom). The company is dedicated to giving customers the very best of interior designing, with a focus on outstanding service delivery, customer service and uniqueness.
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THE CHALLENGE.
With the opening of it’s fourth luxury showroom in South Africa, The Living Room Interiors wants to solidify its digital presence in addition to walk-ins at its showrooms. The company required a total revamp of its website and e-commerce store, and not just a website for show but a website that serves the purpose of driving traffic, converting visitors, or simply put…making sales.
TLRI further requires a long-term result driven strategy that will continuously and significantly drive traffic via its social platforms thus increasing monthly sales on it’s online e-commerce store.
Finally, TLRI was having lots of negative Google reviews (and HelloPeter) cumulated by backlogs caused by the Covid-19 Pandemic. The company was therefore seeking a digital-tech agency with rigorous transformation capabilities to add value to the brand, positively position the brand and solidifies it’s digital presence utilizing the best technology available.
It is therefore imperative that the appointed agency not only understands the South African market, its retail industry but also what makes customers tick thereby differentiating the brand from its competitors. The Living Room Interiors tasked CreativeMagic Group with this challenge.
THE MAGIC WE DID.
STRATEGY DEVELOPMENT & EXECUTION.
CreativeMagic formulated a result driven medium to long term strategy for the TLRI paid social campaign. The idea is to drive traffic from the brand’s social platforms (specifically Facebook & Instagram) to it’s newly revamped website/e-commerce store and then convert this traffic to sales. CreativeMagic Group (CMG) was not only able to formulate this strategy but was also able to execute it and it delivered magical results. The strategy execution utilized available data and targets specific audience (male and female, age 25 – 65, high income level, CEOs, Business Executives and across all devices [mobile & desktop]) based on their interests (luxury, business travel, entertainment and leisure, fast/sport cars, fine dinning/interiors, business and career, luxury hotels e.t.c) and behavioral pattern. CMG then modelled an audience similar (i.e look-alike audience) in behavioral characteristics on social to the target audience of the client and thereafter a re-targeting campaign.
The paid social campaign utilized programmatic social ad-tech solution. Programmatic advertising uses Artificial Intelligence (AI), Machine Learning (ML) and Real-Time Bidding (RTB) to automate and streamline ad buying process. It delivers both broad and accurate targeting of audiences achieved through the combination of inventory on sites relevant to the brand.
THE MAGIC WE DID.
WEBSITE & SHOPIFY STORE REVAMP.
CreativeMagic Group completely revamped The Living Room Interiors website as the very first step of the strategy execution. The website was built on latest PHP 8.2 technology and Laravel PyroCMS Framework. Entire project was completed within six weeks including web copy writing and videography. The completed website is user friendly, easy to navigate and fully responsive to all screen sizes across all [mobile] devices.
THE MAGIC WE DID.
THE CAMPAIGN RESULTS.
The result speaks volume. It proves that the targeting settings were correctly set up. The traffic flow grows steadily month to month and so is the conversion. The Click-Through-Rate (CTR) rates exceeded the planned number monthly with the same monthly adspend and abandoned carts were captured back into the sales funnel and nurtured for conversion. The aim of the advertising campaign was reached successfully and very progressive.
We were struggling with positive reviews and a solid digital presence for our business. Even though we are having walk-ins in our showrooms, we see a need for an online e-commerce store to capture a much larger market and to further drive sales. We engaged CreativeMagic Group as our agency and they audited our digital assets and assisted us with formulating a medium to long term strategy that drives genuine traffic to our online store and steady monthly sales in addition to our physical stores/showrooms. CreativeMagic worked closely with our team to understand the dynamics of our retail business. John leads the team, very professional in his approach and with amazing turn around times. We are now focusing on more important aspects of our business; best service delivery and customer service.”
– Shahid Khamissa,
Founder/CEO, The Living Room Interiors (Pty) Ltd. – South Africa.
