The Living Room Interiors (TLRI) is one of South Africa’s leading bespoke interior design company based in Sandton, Johannesburg and the number one source of all luxury living space products (from living room, dining room to bedroom). The company is dedicated to giving customers the very best of interior designing, with a focus on outstanding service delivery, customer service and uniqueness.
STRATEGY DEVELOPMENT & EXECUTION.
CreativeMagic formulated a result driven medium to long term strategy for the TLRI paid social campaign. The idea is to drive traffic from the brand’s social platforms (specifically Facebook & Instagram) to it’s newly revamped website/e-commerce store and then convert this traffic to sales. CreativeMagic Group (CMG) was not only able to formulate this strategy but was also able to execute it and it delivered magical results. The strategy execution utilized available data and targets specific audience (male and female, age 25 – 65, high income level, CEOs, Business Executives and across all devices [mobile & desktop]) based on their interests (luxury, business travel, entertainment and leisure, fast/sport cars, fine dinning/interiors, business and career, luxury hotels e.t.c) and behavioral pattern. CMG then modelled an audience similar (i.e look-alike audience) in behavioral characteristics on social to the target audience of the client and thereafter a re-targeting campaign.
The paid social campaign utilized programmatic social ad-tech solution. Programmatic advertising uses Artificial Intelligence (AI), Machine Learning (ML) and Real-Time Bidding (RTB) to automate and streamline ad buying process. It delivers both broad and accurate targeting of audiences achieved through the combination of inventory on sites relevant to the brand.
THE CAMPAIGN RESULTS.
The result speaks volume. It proves that the targeting settings were correctly set up. The traffic flow grows steadily month to month and so is the conversion. The Click-Through-Rate (CTR) rates exceeded the planned number monthly with the same monthly adspend and abandoned carts were captured back into the sales funnel and nurtured for conversion. The aim of the advertising campaign was reached successfully and very progressive.