The How’s and Why’s of having a more Mobile Responsive Website
Developing a company website is smart business in these digital times, but making sure the website is Mobile Responsive is even SMARTER! Some of the reasons WHY you need one may surprise you.
Let’s start with the basics, if we were to make a daily log of how many times you check your mobile device in a day, guess what the stats say you will find out?
Time management experts say the average person checks their phone at least 58 times a day!
Chances are you’ve looked at your smartphone or tablet within the last hour and most importantly all your potential customers have probably done this too.
How people access information has changed dramatically over the last few years and gone are the days when the main form of Internet access was through desktop computers. Now most internet users actually do it from a smartphone and/or tablet.
Nearly 60 percent of people check their phones at least once every hour
How to leverage this ‘Always-On’ behavior to connect with your customers
Unfortunately, in the design world, the norm is still for designers to carry the desktop website user experience to mobile phones, which can be (and is) disruptive to the user to say the least.
Web browsing online on mobile devices changes everything so naturally modern design decisions need to embrace and adapt to any viewing changes the user might opt for.
Mobile design requires understanding a few key areas:
- Devices– All have varying data storage, processing and display technologies
- Connectivity– Mobiles utilise specific wireless Internet access for portable modems, i.e. mobile broadband
- Mobile Users– Who are they? What are they doing online?
- Design Responsive Web Design (RWD) – Basically this is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Unpacking Responsive Web Design
Responsive web design is a development method that enables the layout to get changed according to the user’s computer screen resolution automatically, displaying the content in a way that people feel comfortable.
For example an advanced 4 column layout (1292 pixels wide) appearing on a 1025 pixel width screen, auto-simplifies into 2 columns.
This greatly reduces the need for users to use annoying operations like panning, zooming, rotating and scrolling that occurs with sites that have not been optimised for different devices.
If your site is not mobile friendly, it is often very difficult to navigate and may even be costing you potential customers who become frustrated with trying to figure out how to do something then end up leaving without purchase.
Responsive website stats suggest that it’s wise to appeal to both desktop and mobile viewers. The number of mobile viewers now outnumbers desktop, and this number will only continue to rise as global smartphone accessibility increases.
Make your site more mobile friendly
CreativeMagic website designers and developers are skilled and trained in how to encompass a number of CSS and HTML features and RWD techniques which is essentially how we build all our websites by default.
Our team has developed award-winning websites from desktop to mobile, static to fully content-managed sites, as well as single server to multi-server environment.
A compelling creative and intelligent website design enables your brand to stand apart from the competition and increase the impact of any campaign. Make sure your website can be viewed as such no matter where a user accesses it.
Get a much needed digital presence for your business with our Special Website design discount and promotional offers.
Our Promo Website Design Package Includes:
- Fully mobile responsive website with Content Management System (CMS)
- Up to 6 webpages with contact form
- Search Engine Optimisation (SEO) Ready
- Newsletter Subscription Feature Integration
- Free Stock Images
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