Take your brand to the next level with Social Media Augmented Reality
More & more businesses are discovering the power of Augmented Reality to take their Social Media Marketing to the next level and maximize consumer or market connectivity and growth opportunities.
This multi-dimensional technology can now be used to enhance the appearance of various products and services and the social media space now looks hugely attractive and indispensable, especially since augmented reality demonstrates its collaborative and creative experience.
In recent years, it (augmented reality or AR) has turned out to be one of the new social media-based technologies, to influence the penetration and growth of brands or businesses. Through social media, the world, previously a large geographical space posing challenges to reach with messages, now look small, at the stroke of a button.
Social media users in one part of the world, for instance, South Africa now have the pleasure to communicate in real-time with contacts in, say Australia. There is an immediate connection in sending across to and from friends, colleagues, families, contacts in far off places – images, content, video, and so forth in REAL TIME.
How big will the augmented reality market look like in the next few years?
The AR market is growing at a rapid pace such that, according to marketing experts, it will in the next few years be worth several billions of dollars, globally. This makes augmented reality social media marketing highly lucrative, attractive, and hard to ignore for any serious marketer. Even right now the potential presented to brands is priceless and worthy every cent!
Global player PR News Wire reports that social media augmented reality will see massive and unprecedented growth in the next few years.
NexTech AR Solutions, the industry leader in augmented reality, announced that it launched its 3D/AR Ad Network which it believes can drive substantial revenue growth in 2020.
“Social Media Augmented Reality is changing the way we see the world. Businesses can use it to promote their brands of social media giants like Facebook and Snap. For example, Taco Bell just created a Snapchat filter that can turn your face into a taco,”NexTech AR Solutions
The future of AR in Social Media Marketing:
The vibrancy of the global mobile gaming industry is a perfect pointer to the levels that can be achieved through embracing augmented reality. Mobile game producers assimilate AR features as part of the user experience.
Some video games have in their functionality animated, 2D graphics for the design, while others give a 3-dimensional characteristic.
Most recent games have augmented reality components built into a digital system, making the extent and possibilities offered by AR, unlimited, and extraordinary.
As a recent phenomenon in the tech world, AR is transforming the way marketing is done, with brands featuring it in their online platforms such as websites and applications.
The advantages of augmented reality are many, however, the foremost is perhaps that the technology offers much better user experience on, for instance, Facebook. The augmented reality feature gives customers the luxury to instantly see if they like or don’t like a product that is being offered on the social platform.
Brands can rest be assured that there are many ways that they can leverage the power of augmented reality features, as long as these are integrated within their various social media platforms.
AR makes brands relevant to their target markets:
Moving with trends of the times is the only way brands can get to succeed in a global business environment that is facing fierce competition from old and new players. Brands that stay ahead of their time, through aligning with what the audiences are interested in at the time, are likely to enjoy a good share of the market.
This reality places augmented reality among the most sought after social media trends currently and this trend, as indicated above, is likely to peak into the near future. Through augmented reality, there is the added flexibility to render content exclusive to a product or service.
Marketers will create their content approaches to integrate AR content posts and advertisements into clients’ social media plans. Also, they can spin AR to render the user experience more collaborative and multi-layered.
For instance, if a business specializes in ladies shoes, it can run advertisements on separate social media platforms with augmented reality fundamentals. Here, target audiences can simulate trying the on shoes in different shades and instantly see how they fit and eventually decide to buy or not to buy.
This way, customers engage with the brand in a whole new experience that makes them feel special and in turn distinguish the brand.
In conclusion, augmented reality is the way to go for trendy brands or any that seek relevance among their audiences, especially the millennials and even adults since everyone has become technologically connected nowadays.
Augmented reality saves customers time and the inconvenience of physically traveling to several shops to compare products and try them to see how they fit. It is definitely the marketing game’s next biggest technological innovation. It bears the hallmarks of a game-changer in how brands are interactively taken or presented to the market or target audiences.
What’s more, it’s here to stay.
Get ahead of your competition through social media augmented reality. If you need a cost effective, experienced Social Media Augmented Reality Partner to produce your own effects and augmented reality assets, you are in the right place. Talk to an expert