Take Your Brand to the Next Level with Programmatic Advertising
You could be that person spinning their head trying to understand what programmatic marketing is all about. CreativeMagic is there to simplify it for you. It’s the leveraging of software in media buying and since its introduction, targeting advertising to the preferred audiences has never been easier than before!
Today, the world is witnessing more and more new ways of penetrating markets as cumbersome methods of reaching out to consumers get dumped on the wayside; and predictably forever. Daily, we see more technological advancements, such as programmatic advertising, which is the deployment of automated technology for media buying. For example, in the process of buying advertising space, instead of outmoded procedures of digital advertising.
Defining and Understanding Programmatic Media Buying:
This is the use of computerized (automated) technology for media buying, simplified as the act of buying advertising space in a media company or platform. CreativeMagic understands that what is attractive with this approach is the leveraging of data insights and algorithms in programmatic media buying to direct ads to the intended user – within the ideal time, and perhaps more importantly, at the right cost.
We separate programmatic media buying into stand-alone varieties, which is important to appreciate the value it presents. This is usually through knowing the terms around how to manage the practice. In this process, some of the terms used are Programmatic Direct, Private Marketplace (PMP), Real-time bidding (RTB), Sell-Side Platform (SSP), Demand-Side Platform (DSP), and Ad Exchanger.
What is of utmost importance is that, preferably, the real-time auction is the platform to purchase ad inventory. Here, there is the use of programmatic channels, enabling advertisers to effect purchases on each impression, and therefore aiming at the exact audience, who can be spectators, viewers, listeners or addresses, and so on.
There is also the need to understand that as the method is robotic, programmatic media buying ensures a fast pace and competence uncommon in the traditional media buying space.
The Essence of Programmatic Media Buying:
You need to be aware that the act of traditional media buying constitutes a high level of physical work, and in most cases involves some calls for proposals, consultation, and other cumbersome processes. This renders the whole process to become redundant and disorganized. The programmatic process applies to many facets of the advertising and marketing world. In the process of using software to purchase digital advertising. Or the dissemination of ads without direct human assistance in the process.
CreativeMagic will take you through one of the world’s most competitive ways of digital advertising, Google ads, which greatly compliments programmatic marketing. We take the responsibility to make you appreciate the role of programmatic advertising, a process that allows companies in search of penetrating various markets to increase their reach and the right people to get to.
As well as going to great lengths to ensure you grasp the fact that Facebook & Instagram ads are also part of programmatic advertising – called programmatic social; purchase of social media inventory programmatically.
Programmatic advertising is on the rise, thanks to its qualities that include scalability and efficiency. It’s worth noting that programmatic advertising tools are available in different channels, where channels allow marketers and advertisers to opt for the automation route to execute purchases and control digital ad campaigns. In this digital ecosystem, there are activities such as campaign optimization, performance tracking, ad placement, and media buying.
In programmatic advertising, buying and selling of display space are done through the use of algorithmic software compared to the outmoded approaches such as requests for proposals, tenders, quotes, and negotiation. CreativeMagic will show you how to do programmatic marketing, in its suitability in using automation and real-time bidding to direct ads to several channels aimed at appropriate and intended customers. Devices including desktops, mobile, and video are used for rationalized ad buying to reach out to direct audiences centered on factors including interests, purchase intent, demographics, and more.
Here are three simple steps to use in programmatic advertising, and that can be used to roll out your initial programmatic Ad campaign:
1. Step #1: Preparation – Set your advertising campaign goals and choose the type of programmatic ad campaign.
2. Step #2: Launch – Estimate the budget of your advertising campaign.
3. Step #3: Optimization – Receive real-time reports and analyze them.
Some types of programmatic inventory clarified:
We will expertly and easily show you some variations in presenting and obtaining inventory in the programmatic environment. Here are the four leading approaches – programmatic guaranteed deals, preferred deals, private exchanges, and open auctions.
Understand that for every one of these programmatic deals, the benefits are exceptional.
One of programmatic advertising’s qualities is its sophistication in placing advertising, done through using traffic data and online display, targeting increased impressions. The general perception is that this approach is best suited to large businesses, though it’s worth noting that, for smaller businesses, the potential exists to bring in good ROI too.
The best ways to make programmatic advertising a success:
1. Know your marketplace
2. Set your programmatic advertising goals
3. Keep the human touch in mind
4. Protect your brand from fake news
5. Watch for programmatic ad fraud
CreativeMagic knows how to bring you best-in-class strategies in programmatic marketing. We continue to work with large and small businesses and have impressive case studies that will show you our competences. Click here to request a FREE consultation.