A digital strategy is your game plan. It’s your brand’s playbook. It’s your map, compass, satellite GPS and above all, it is the backbone of your online efforts. It’s what elevates a website from a simple online brochure into an effective online conversion machine by bringing everything together to work towards achieving a clear result.
A true digital strategy identifies strengths, weaknesses, opportunities, and threats. It defines business goals and what metrics to use in order to measure how well you’re tracking toward them so you know what success looks like. It outlines the strategies used to address those goals, and the tactics and tools needed to execute the strategies.
At CreativeMagic Group, we look at digital strategy holistically. It’s all connected. A the end of the day we want you to get more conversions, so your digital strategy needs to work not just with your online efforts, but also traditional marketing.