Brand Strategy

PLAN TO SUCCEED. LET'S HELP YOU DEVELOP...

An Effective Digital Strategy

A digital strategy is your game plan. It’s your brand’s playbook. It’s your map, compass, satellite GPS and above all, it is the backbone of your online efforts. It’s what elevates a website from a simple online brochure into an effective online conversion machine by bringing everything together to work towards achieving a clear result.

A true digital strategy identifies strengths, weaknesses, opportunities, and threats. It defines business goals and what metrics to use in order to measure how well you’re tracking toward them so you know what success looks like. It outlines the strategies used to address those goals, and the tactics and tools needed to execute the strategies.

At CreativeMagic Group, we look at digital strategy holistically. It’s all connected. A the end of the day we want you to get more conversions, so your digital strategy needs to work not just with your online efforts, but also traditional marketing.

STRENGTHEN YOUR MARKET POSITION.

Let’s Help You Create a Brand Strategy That Speaks Volume

CreativeMagic Group can help you with the development of a brand blueprint against which all design, messaging and communication would be measured. This would include, but not limited to: Brand vision, mission and values; brand personality and how this translates into tone of voice; target market analysis and their behaviours; research into the African market outlining literal and perceived competition; and developing the unique value proposition the reworked brands should own in this space. This would include strengths and weaknesses of competition and opportunities for your brand to penetrate more successfully within the space.

THE BEST BRANDS ARE BUILT ON GREAT STORIES.

Let Your Brand Tell A Compelling Story.

If you don’t have a story you are just another commodity. A replaceable cog in the consumption machine. You have no way to differentiate your brand or your business. Creating a brand story is not simply about standing out and getting noticed. It’s about building something that people care about and want to buy into.

A brand story is a cohesive narrative that encompasses the facts and feelings that are created by your brand. Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction.

At CreativeMagic Group, our job is to work on communicating your essence, craft your brand identity and shape perceptions that will reflect all of that. Through consultation with you, we will explore your brand’s mission and vision. Our team of experts will work with you to identify the attitudes and beliefs that shape your brand’s culture. We evaluate your unique value proposition and emotional selling points and shape the way which you would like to be perceived by customers and clients.

    CMG Marketing Communications (Pty) Limited t/a CreativeMagic Group is a Pan-African fully-integrated strategy and marketing communications agency providing world-class solutions to clients across the continent of Africa. We help companies solve marketing and sales problems; develop greater value in brands; communicate the complex, simply.

    ADDRESS

    Rivonia Gate Office Park, 381 Rivonia Boulevard, Rivonia, Sandton 2191, Johannesburg, South Africa.

    PHONE

    +27.[0]10.590.6264

    EMAIL

    info@creativemagicgroup.com