Reasons to prioritize Video Content Marketing in business strategy
A corporate video has quickly become what most people expect to see on any webpage in order to make purchase, so let’s talk more about why Video Content Marketing should be your priority in your business strategy.
Since Covid-19 hit early this year, face-to-face interactions have not been allowed, and more than 80% of our clients this year experienced a 70% drop in monthly revenue due to the lack of that personal touch.
Most clients also realize the fact that access to the digital market has also increased through smart phones and tablets, a corporate video now represents perhaps the best Return on Investment (ROI) in a company’s sales and marketing portfolio.
Video conveys information quickly and coherently to the audience wherever they are, clearly it’s the future of all content marketing.
Why Video Content Marketing Is So Valuable
In addition to the hundreds of thousands of hours that people spend watching videos each day, video marketing can also help to drive brand growth and a solid marketing ROI.
Here are just a few of the findings from recent video studies;
- After watching a video, 64% of users are more likely to purchase a product online.
- Conversions may increase by as much as 80% with a video on a landing page.
- Visitors spend 88% more time on a website that includes video.
YouTube reaches more 18 to 49 year-olds than any TV or movie network.
Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. When it comes to potential reach, the video is peerless. YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.
Is video marketing really feasible for small businesses?
Absolutely!
Production costs have fallen significantly in recent years and you no longer need to be a technical whizz to work out how to use it. Apps such as Twitter’s Vine, with its six-second maximum clip length, have dramatically increased the opportunity for businesses on a limited budget to get stuck in.
Nevertheless, if you’re to realise a decent return on your investment, its always safest to invest in quality video production. Our client, Next Cellular use CreativeMagic agency for their corporate video solutions, at minimal cost but maximum ROI.
Remember to keep the basic questions of any content creation in mind:
- Who is this for? Always consider the audience you are trying to reach and ensure the video is relevant to them. If it’s not the most appropriate means of getting your message across, you are probably wasting your time.
2. Do not neglect social media and be sure to promote across multiple channels. If you want to fully realise video’s potential, you must make it easy for users to find and share it.
3. Why should they watch it (what’s in it for them)? Don’t practice random acts of video. As with all your content, your video should fit within your content marketing strategy. That means each video should have a clear objective in mind.
4. How will they find it? Have a clear plan for amplification of the video, and a way to measure success.
5. What do I want them to do after they watch it?
Make sure you answer all five questions before you start planning your video content. Once you have your strategy nailed down, you can use these techniques to start creating video without busting your budget.
Want to know how to increase sales by 100% using video content marketing?
One of our clients in Botswana, Botho University, has been using CreativeMagic for the past 2 years, from their initial launch videos to introduce their new online learning platform, to video marketing campaigns that generated over 2000 leads per month.
In 2019, Botho University needed to increase their monthly registrations, and tasked CreativeMagic to produce an engagement stimulating, high-definition corporate video to stimulate more engagement and online learning registrations.
OUR APPROACH
After doing a 72-hour brand and digital presence audit, we drafted a corporate video production strategy that included refreshing the brand’s look & feel by shooting and implementing lifestyle photo-shoots so that Botho University is reflected as the premium education brand that it is.
This we did over 2 months. The content varied from pictures, videos and online webinar clips. Our production team put all the pieces together, so the brand’s corporate values and mission are clearly reflected in a manner that is straightforward and easy to understand and easy on the eyes.
After creating the premium content, we then started with the actual lead engagement and lead generation campaigns where we created ads across Facebook, Google, YouTube, and Instagram. Even in 2020, email marketing is still very effective, we also used the videos content to run a number of email marketing campaigns.
RESULTS
By the 2nd month of lead generation campaigning using video content, they were getting an average of 2000 leads per month. The quality of leads was so high that 50% of those leads were converting into registrations.
If you’d like us to assist your company to give your brand a much needed facelift, generate more sales leads, and bring your revenue streams ‘BACK TO NORMAL’, using video content production and marketing, do get in touch with us.
Our initial online consultation is 100% FREE.
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