Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space), as opposed to traditional (often manual) methods of digital advertising. Programmatic advertising uses Artificial Intelligence (AI) and Real-Time Bidding (RTB) to automate and streamline ad buying process. It involves the automated purchase of publisher ad inventory not available through SEM networks.
Unlike traditional ad buying, programmatic advertising focuses more on buying an ad audience than an ad placement and helps you get more impressions for the same price/spend by adjusting your bids to the most optimal level plus significantly more clicks and recognition.
A true win-win situation — you won’t waste money advertising to the wrong audience, and leads will enjoy ads that cater to their unique needs and interests. The extra precision afforded by programmatic advertising allows you to save money and drive business growth.
While traditional pay-per-click (PPC) ads offer targeting options, programmatic ads go a step further to give you more control over your ads and target audience. Reach the right people based on demographics, time of day, sites they visit, and more to maximize the potential of your ads.
We provide access to your campaign dashboard and real-time reports. You can measure any metric in real-time via automatically generated reports – ad spend, the number of served impressions, CTR, win rate, and more… with absolute transparency.
Digital advertising have moved away from meaningless keyword stuffing and “spray and pray” marketing to adopt significantly more efficient ROI-Maximizing strategies. Using predictive analytics and automation algorithms, marketers now compete in a real-time auction to purchase ads compatible with their target audience and budget. Learn more on how to use this new technology to take your brand to the next level.
If you’re interested in accurate and relevant targeting options, new inventory, exciting formats and the chance to be part of a high growth digital advertising sector, then you should consider adding programmatic as a capability.
When you choose CreativeMagic Group as your programmatic advertising partner, you’ll receive access to a team of paid ad/media buying experts. You’ll be paired with an account manager, dedicated to driving the best possible results for your business.
Discover how we have been helping brands to enhance their business growth. Get ahead of your competitors today with an innovative ad-tech solution that can improve your sales significantly. Please use the form on the right to schedule a demo and we will get back to you swiftly.
CMG Marketing Communications (Pty) Limited t/a CreativeMagic Group is a Pan-African fully-integrated strategy and marketing communications agency providing world-class solutions to clients across the continent of Africa. We help companies solve marketing and sales problems; develop greater value in brands; communicate the complex, simply.
South Africa:
Daisy Street Office Park, 135 Daisy Street, Sandown, Sandton, Johannesburg, South Africa.
United States:
6736 Hwy 6 S, Houston Tx, 77083, United States.
Canada:
12 Cornell Road NW, Calgary, Alberta, Canada.
+27.[0]10.590.6264, +27.[0]719.130.776
info@creativemagicgroup.com
