Pay-per-click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

At CreativeMagic Group, our PPC Management services help you acquire new customers fast. We simply choose (and justify) the tools and tactics that can best achieve the goals you are aiming for (eg more sales, more reach, more leads, more retention, more market share) then set up clear reporting and measurable metrics to make it clear to everyone whether we’re on track to achieve these goals.

Conversion Optimisation, also known as Conversion Rate Optimisation or simply “CRO”, is the process of making your website more effective. To increase sales or leads, websites either need to either: increase web traffic and maintain their conversion rate, or increase their conversion rate and maintain their web traffic.

Conversion optimisation is how websites increasing their conversion rate is addressed. And while decisions around user experience and design were once in the realm of “gut feel”, conversion optimisation is a fair bit more involved.

Our team at CreativeMagic Group, through the use of analytics data, heat maps and user journeys, gets a very clear picture as to who is using your site and how they’re using it. We combine that with the use of conversion optimisation techniques such as A/B split tests and multivariate tests, and we’re able to drive a percentage of users to the original page, and a percentage to one or more page variations to see which performs best. This process is entirely seamless to your website visitors, and doesn’t interrupt their experience on your website.