Optimize your website design to drive traffic and make sales
Having a good website design makes it easy for people to find you, read up about your business and understand what you do. However, actually, getting your visitors to do what you want them to do, whether it is to make a purchase, sign for your newsletter, fill out a lead form or register for a service is the tricky but important factor to the success of your online branding strategy.
Your business website is not just there for show. Its purpose is to drive traffic and convert visitors, or simply put…make sales.
So what should you include to make your website well positioned to make sales?
Make your call-to-action visible
What you and selling should be clear when people visit your website. Every piece of content in your website must have a strong “call to action”. For example, If you want people to call you, the number should be visible in bold fonts. Also always consider giving your visitors a secondary option- like telling them to email you.
It’s advisable to include a lead form that your visitor sees first within the first 3 seconds of landing on your site.
Ask your visitors what they want
Feedback, surveys, newsletters and chat tools are a great way to engage with you customers. In that way you know what they want from you and where you can improve. You get to answer questions and concerns potential customers may have.
Offer various payment options
The days of having just one payment option on your website are over. Many online customers expect to choose from a range of payment methods. Provide other alternatives like PayPal, Google Wallet.
Including different currency options is also a great way to personalize purchases.
Include testimonials to build trust
Testimonials, reviews and case studies are important when it comes to gaining credibility of your visitors. People want to see if there is anyone who has done business with and how was their experience. Trust is a major factor for conversion.
You need to bridge that trust- gap with your potential customers.
Just ask one of our CreativeMagic satisfied customers!
Use videos and photos
Most people do not like reading lengthy texts so keep things short and exciting to keep your visitors engaged.
Instead of having written content only on your website, include videos and catchy images to attract audience. It could be explainer videos of what you do as a business, marketing campaigns or showcasing your products. People love motion pictures that’s why movies become blockbusters!
Check out some of our recently completed corporate videos
Lastly, to make it easy for visitors to convert, remember to keep things simple and avoid having long complicated forms. Make the sign up as seamless as possible!
It’s okay if people don’t convert the first time. However, if you have well-written copy, good visuals, good testimonials and compelling calls to action they might come back later and convert.
For the best in website design and development , optimized for cutting-edge marketing strategies that will bring more visitors and sales, talk to an expert and get set up today.