Give your brand a much needed face-lift
First impressions can either make you or break you. That’s fact anyone can take to the bank.
It goes without saying the same applies with any business or brand. Lets’s just mentally browse through some of the most popular brands we all know for a moment…
CocaCola, Nike, Google, Apple, Amazon…as you read I sure some images are already flashing through your mind that evoke your strongest memories of some our most well loved brands, right?
Most likely the images you thought of first are the closest image you associate with the brand, statistics have shown that this is almost always the logo. Just double check the image below and see how close you got to each brands actual and current logo.
Were you spot on? Not even close?
Well, the interest fact is that people don’t always remember a logo in its exact form and design. In fact a lot of research and surveys have been conducted worldwide to try and understand how people interpret brand logos and why they interpret them the way they do.
For a cross section research survey in America, over 150 People Drew 10 Iconic Logos From Memory, And The Results Are Hilarious! Read more here
Results such as those are the reason why more often than not you find that even the most popular brands tend to re brand their brand designs and especially the logo over time.
Have a look at how much the CocaCola logo has evolved over the years
So there are many reasons why a brand changes its look and logo over the years. Sometimes it’s to fit perceived customers’ view of the brand, as shown in that survey we mentioned earlier,or sometimes it is to suit social trends in the industry at a particular time, but most times marketers recommend re-branding to simply “re-fresh” the brand name in the minds of the target market.
Re-branding is often times used as a crucial content marketing tactic as it presents various self-advertising opportunities, fresh visuals, brand new adverts, press releases and usually a launch event…you know, the whole shebang!
Which is why it is important for any business to constantly be thinking about having or refreshing its look and content to best represent your brand, it’s current messaging and stick in the minds of the audience.
It is not just any logo that will stick in the minds of the audience, but a logo with an interesting design would do your brand some justice, and that’s exactly what draws the eye as well as prompt potential customers to make a purchase.
Attention span is short nowadays, leaving companies with about 2 seconds to grab the attention and convince customers of their existence, meaning that you only have one chance to get it right and impress.
Ever heard of “consumers taking control of the buyer experience”? Well, it means that consumers can easily bypass businesses that aren’t working hard to grab their attention.
So what makes a great business logo?
- Your business name. This goes without saying. One look at your logo and one should know exactly who you are. Simple works best, less clutter and easy fonts to decipher
- A relevant color scheme. Colors can actually speak volumes about your business, the products and the type of consumers you want to attract. Nowadays professionals will present you what is known as a color wheel that even explains the colors best associated with your industry
- A design that conveys the essence of your brand. A logo should deliver an immediate and honest impression of your business philosophy, conveying why your brand is special
- A memorable design– You need a design that is catchy and easy to remember. No clutter, clean and clear works wonders
Now there you have it, all the pros of what a logo can do for your brand and for your business. At CreativeMagic we know the heart of brand design is not just about pretty pictures! We always strive to create hybrid, compelling and intelligent designs to enable brands to stand apart from the competition.
Below are just a few designs from some of the brands we have worked.
A logo is the face of your brand and plays a central part in a successful company content development strategy. If your business does not yet have a logo, or needs a much needed face-lift, talk to an expert today and let’s get CREATIVE!