All posts by: John Akinribido

About John Akinribido

John Akinribido is the Founder and CEO of CMG Marketing Communications (Pty) Limited (t/a CreativeMagic Group), a Johannesburg based Pan-African fully-integrated strategy and marketing communications agency that has been providing world-class solutions to clients across Africa for over 14 years. He is also the executive publisher of Nomad Africa magazine.

by in Opinion 0 Comment

Africa Month: More Black Owned Ad Agencies Needed to Tell the African Story

With various voices emerging in support of Africa Month, I felt obliged to add with a critical issue that is slowing down the growth of our continent from “…regaining its rightful place in the world”. Quite appropriate in a month dedicated to African values, identity, well-being, among other issues consequently important to Africans whether consciously […]

by in Industry News 0 Comment

The imaging trends set to shape what we see and create in 2021

2020 has been an unprecedented year. How we live, work and interact has fundamentally changed and the repercussions of 2020 will be felt for years to come. So, with unpredictability and uncertainty set to remain key fixtures in people’s lives but with hope now on the horizon, what does this mean for the world of […]

by in Insights, Opinion 1 Comment

Black community targeted ad campaigns should be awarded to ad agencies that understand that market

By John Akinribido The Clicks ad campaign which has caused so much controversy and repercussion across South Africa must be unpacked and better understood now more than ever before.  Read More on this and other Ad campaigns that got it wrong. Now because this is more than 28 years after apartheid was dismantled, a time […]

by in Opinion 0 Comment


Businesses all over South Africa and globally are in a big mess! Closures and downsizing seem now to be part of the “new normal”, a trending phrase since lockdowns went into full mode.  My lens tells me we are in for a long haul with the pandemic, as experts keep predicting no end being in […]

by in Insights 0 Comment

What are the most common use cases of Augmented Reality for marketers?

Interest and investment in augmented reality (AR) is greater than it’s ever been before. Thanks to new tools from tech giants – such as Apple’s ARKit and Google’s ARCore – it’s now also easier for brands to build their own apps and AR-driven campaigns.  Of course, with any new technology comes challenges. This is largely […]

by in Tips 0 Comment

Five ways data science can help optimise your marketing budgets

Despite all the progress and innovations, marketing still remains a numbers game, at least to some extent. What changed is that instead of merely multiplying audience numbers (and, consequently, budget lines), savvy marketers look at the figures at hand and attempt to understand the message behind these.  While data science cannot explicitly help you acquire […]

by in Industry News 2 Comments

Visa makes a huge fintech bet with $5.3bn acquisition of Plaid

Visa is acquiring American fintech firm Plaid in a deal worth $5.3bn in what represents one of the largest acquisitions in the space to date. Plaid, which bills itself as “the technology layer for financial services”, helps companies like Venmo, Robinhood, Coinbase, LendingClub and Betterment connect to consumers’ bank accounts for a variety of purposes. For […]

    CMG Marketing Communications (Pty) Limited t/a CreativeMagic Group is a Pan-African fully-integrated strategy and marketing communications agency providing world-class solutions to clients across the continent of Africa. We help companies solve marketing and sales problems; develop greater value in brands; communicate the complex, simply.


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