Augmented Reality (AR) is one of the biggest digital trends that have hit the social media sphere. This is because it places digital information on top of real life imagery. In simple terms, a user simply points their camera at a real life target, and digital imagery is overlaid onto the image.

The versatility of Augmented Reality means that any object can be super-imposed into a users view to give them a glimpse into how that object actually looks/works. So think of it as delivering a advertising strategy in real time. Customers and clients get to experience your product or service as it is meant to be used.

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Augmented Reality (AR) marketing takes the reins from virtual reality platforms to create a new, interactive consumer experience. It is so popular right now, its growth is expected to reach $117.4 billion by 2022 and businesses across the continent of Africa are also grabbing the endless possibilities this technology offers.

Augmented reality applications are revolutionising how companies operate, train, create and sell their products and services. Businesses of tomorrow are benefitting from Augmented Reality today.

Potential customers have always wanted to try products prior to purchasing them. Fitting rooms, cosmetic samples, automobile test drives and many other related concepts testify to the effectiveness of this sales strategy. Augmented shopping experiences are one of the rising trends in the retail industry.

Using Augmented Reality, prospective customers are able to model and try on makeup, clothing items, and a wide range of home-related products without needing to directly interact with them. AR negates the need for a large physical inventory in order to allow customers to try on or sample dozens or even hundreds of items in search of the one that best meets their needs.