Our Approach


The CreativeMagic We Do

Nothing beats great insight. And nothing beat the insight and experience of our clients. We spend time understanding our clients — the nature of their business, the industry, their competitors, the economic landscape, and other factors — that makes them tick.

Discovery & Insight

We start by helping you better understand your customers, their motivation and how you address their needs. Through this we can then provide effective solutions to help you better connect with them.

Strategy, Blueprint & Design

Next, we combine customer understanding, insight and experience with great design to develop highly effective strategy that’s geared towards the bottom line.


Our multidisciplinary team builds out the components to implement the strategy, both online and offline. ‘Joined up’ marketing is the key to maximising campaign performance and customer response.

Track Performance

We use the latest tools and techniques to track performance, measured against pre-agreed KPIs. If we do then need to tweak things to make it work harder, we do it.

    CMG Marketing Communications (Pty) Limited t/a CreativeMagic Group is a Pan-African fully-integrated strategy and marketing communications agency providing world-class solutions to clients across the continent of Africa. We help companies solve marketing and sales problems; develop greater value in brands; communicate the complex, simply.


    South Africa:
    Daisy Street Office Park, 135 Daisy Street, Sandown, Sandton, Johannesburg, South Africa.

    United States:
    6736 Hwy 6 S, Houston Tx, 77083, United States.

    12 Cornell Road NW, Calgary, Alberta, Canada.


    +27.[0]10.590.6264, +27.[0]719.130.776