Above The Line Advertising

Reach A Wider Audience

Above The Line advertising is where brands promote to the mass media to reach out to their target audience and focused on brand awareness. This includes TV advertising, Radio advertising, Billboard advertising and Press advertising e.t.c.

Radio advertising is still one of the most cost effective forms for media but how the campaign is planned and executed needs years of successful experience. Our advertising team knows all too well what this takes and we have successfully launched brands into the ears of millions whilst creating compelling stories along the way.

TV Advertising

TV is the most trusted environment for advertisers. Advertisers can be assured that their TV ads will always be aligned with professionally produced content for their target audience on on the best platform available.

Above the line is exactly that, it means advertising that will reach a larger target audience all at once. Without a doubt nothing does this better than a  good old TV advert.

Get a glimpse into CreativeMagicGroup TV adverts here: VIEW SHOW-REEL

Press Advertising

Press (Newspaper/Magazine) advertising even in the digital world we live in stands strong and is still one of Africa’s most established medias.

This makes it a proven and cost effective marketing channel to reach the masses or targeted audiences through lifestyle, geo targeting and national titles.


Billboard Advertising

Because of their continuous presence, billboards and 6 sheets poster advertising is able to produce frequency levels unmatched by any other Out-Of-Home medium.

Placing your message in high traffic retail areas in a wide selection of national sites on main route, as well as communities provides maximum market reach enabling your to target millions of customers.

This can be on a weekly basis and all in geo-locations. In addition, you can also place your message in locations that reach everyone coming into or leaving your target locations.

    CMG Marketing Communications (Pty) Limited t/a CreativeMagic Group is a Pan-African fully-integrated strategy and marketing communications agency providing world-class solutions to clients across the continent of Africa. We help companies solve marketing and sales problems; develop greater value in brands; communicate the complex, simply.


    South Africa:
    Daisy Street Office Park, 135 Daisy Street, Sandown, Sandton, Johannesburg, South Africa.

    United States:
    6736 Hwy 6 S, Houston Tx, 77083, United States.

    12 Cornell Road NW, Calgary, Alberta, Canada.


    +27.[0]10.590.6264, +27.[0]719.130.776